In the automobile market competition is increasingly intense today, the auto parts enterprises to meet the fierce competition, in order to better meet the needs of market development, in recent years, auto parts enterprises continue to adjust the direction of investment development based on market trends, their own development strategy and policy oriented, and increase R & D investment, enhance R & D strength.

Overall investment in new energy, automotive electronics and the post market

In recent years, due to the increasingly serious environmental problems, new energy vehicles is pushed in the teeth of the storm, not only is Chinese, all countries in the world to develop new energy vehicles as an important task, although the development of new energy vehicles is not to scale, but it must be the development trend of future automobiles, and as the vehicle factory supplier of auto parts enterprises must grasp the development trend of the market, always occupies the dominant position in the development of the market in order to advance the layout, and under the trend of new energy development, there are a lot of strength of the parts enterprises have started to increase investment in the field of new energy vehicles, and as more closely with new energy the relationship between the automobile automotive parts manufacturers have also become a major focus of take cities and seize territory thinking under the influence of the Internet; in addition, with the rise of the automobile market, parts enterprises are unbearable backward, trying to earn the opportunity in this big cake to share, have increased investment in the automotive market.

On the investment in new energy automobile parts representative include: integrated into the fly (67.85, 6.17, 10.00%) developed the new lithium battery products, intends to research and development of the power system of electric vehicle (EV) and lithium super capacitor system; ocean motor (9.58, 0.00, 0.00%) to establish a technology R & D center and new energy power assembly base, speed up the layout of the new energy vehicle power assembly market system; Steyr determine new energy is one of the strategic direction of the development, 1.53 billion capital new energy battery lithium carbonate, to enter the field of new energy automobile parts.

On the investment in the field of automotive electronics has a representative including: Junsheng Electronics (50.40, 4.58, 10.00%) will be set "three strategic direction (HMI, new energy automotive and industrial robot (103.840, 5.98, 6.11%), the layout of the smart car interaction and interconnecting the driving age; Qiming information (2.543 and -0.52, - 2.00) establish the key of automotive information, low carbon, intelligent three aspects of research and service development goals; electric cloud (3400, 3.09, 10.00%) increase smart car control system product development efforts and expand the high-power commercial vehicle matching market and foreign OE market.

In the automobile market in the field of investment representative including: Longji machinery (36.77 -1.79, -4.64% shares Shanghai car easily, borrow platform selling products, to develop market users, and try to enter the automobile maintenance and service industry; solid gold shares (49.04, 2.14, 4.56%) by the direct linkage to 020 model to expand the independent third party service market, the establishment of automobile after market service integrated service platform; dafco (36.45, -1.04, - 2.77%) established "the German car door" brand, execution agent development and retail stores, layout after the market actively.

R & D investment in innovative products and projects

2014 national 83 listed auto parts companies invested a total of 12862000000 yuan, R & D investment accounted for the average value of the proportion of revenue was 3.88%. At the same time, the annual report shows that these R & D investment mainly to meet the trend of the market development of innovative products and new projects, new international and domestic market development, new technology and new technology and new technology research and patent protection and other aspects of intellectual property protection.

In innovative products and projects, the performance is particularly prominent in the promotion of new technologies and promote the localization of advanced technology. Take the turbocharger market as an example, the huge market demand causes the intense competition of domestic and foreign parts enterprises. The representative of the enterprise is the Hunan day goose, its 2014 R & D expenses totaled 40360000 yuan, accounting for 6.98% of revenue, mainly for the great horsepower turbocharger, variable geometry turbocharger, the development and performance matching test of the two stage turbocharger, gasoline engine turbocharger. In addition to promote the localization of the advanced technology, Steyr behaved very obvious, its research and development last year spending accounts for the proportion of operating income reached 18.45%, far ahead of the other enterprises. The research and development expenses of this 137000000 yuan is to accelerate the progress of the engine of the diesel engine.

In addition to the above two points, the research and development of spare parts enterprises also pay more attention to the international market to develop new products and intellectual property protection. This is mainly due to the growth of the export business of parts enterprises, so the research and development of overseas customers is also increasing. West pump shares (48.90, 0.40, 0.82%), for example, its research and development spending last year the fastest growth, compared to 2013 growth of 31.05%, reaching 90060000 yuan, of which a large part of the investment is for the international market demand. It is understood that the full year of the West pump shares issued a total of 116 kinds of new products, including 66 kinds of pumps, exhaust manifold 50, the average 3 days to develop a new product, a significant increase in development speed. And in the protection of intellectual property rights to invest more typical case is the meaning of the cloud. Go to the year, the cost of cloud Italian research and development costs 29420000 yuan, accounting for 6.83% of operating income, compared with 2013 increased by 1.32 percentage points. Based on independent research and development innovation, the company has 21 special benefits and 9 high-tech product certification, providing technical support for the sustainable and efficient development of enterprises.

From the above is not difficult to see, China's auto parts enterprises to keep up with the pace of market development